In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be correct and up to date all the time. Furthermore, this information is freely available on WHOIS lookup sites and while this may be OK for companies, it may not be very convenient for individuals, since anybody can view their names and their personal postal and email addresses, all the more so in times when identity theft isn’t that infrequent. This is why domain name registrars have launched a service that hides the details of their clients without changing them. The service is called Whois Privacy Protection. If it’s activated, people will see the details of the registrar, not those of the domain owner, if they make a WHOIS inquiry. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still not possible to conceal your personal info with some country-code ones.